Everyone Should Benefit From Generative AI

I founded this business because most AI adoption strategies forget the most important part: the human

For more than 20+ years, I’ve worked on the frontline of HR, digital transformation, and organizational change.

I’ve helped thousands of people grow capabilities they didn’t know they had, and I’m hugely positive about the potential of AI.

So why are some many businesses seeing small returns in their investment?

Many people worry about AI and what it means for their jobs. They quietly panic because they think they're about to be replaced by a chatbot.

Successful AI adoption isn’t just about the technology, it’s about preparing your people for change.

Most organizations treat AI rollouts like software deployments. Buy the licenses, send the announcement, maybe run some training. Then they're surprised when adoption stalls, productivity doesn't budge, and leadership starts asking uncomfortable questions about ROI.

Right now very few people are addressing the human side of implementing AI into businesses - the fear, the skills gaps, the fact that your managers don't know how to coach people through this change, the reality that nobody's actually shown your team what becomes possible when AI handles the repetitive work.

AI shouldn't make people work harder. It should make them more capable - so they can focus on work they're actually good at.

That takes more than buying Copilot licenses and hoping for the best.

That's where I come in.

I’m not an AI consultant trying to do change management. I’m an HR and organizational change professional who understands how people actually learn and adopt new ways of working.

I help you diagnose what's broken in your rollout and fix it - through structured audits, targeted workshops, and implementation support that turns failing AI programs into measurable capability gains.

Paul Thomas - digital transformation and organisational development consultant. AI trainer, SME Writer, and owner of The Human Co.

Most AI rollouts stall at the desk, not the server. Measure the cultural friction preventing your team from reaching peak capability.

Computer screen displaying an analysis report titled 'Your Friction Profile,' showing a Friction Index of 53, with a primary barrier labeled 'Awareness,' and a breakdown chart for categories including Awareness, Desire, Knowledge, Ability, and Reinforcement.

Your gut's telling you something's off.

The AI tools are there. The budget's spent. But your team's not using them.

This diagnostic shows you why. Takes 5 minutes and uncovers the real barriers - the cultural resistance, the psychological blocks, the friction you can feel but haven't pinned down yet.

You get a 30-day roadmap. Data-backed. Actionable.

No more wondering what's actually broken.

Start Diagnostic

This is for you if…

  • You know AI matters, but you're not sure where to begin. Everyone's talking about it, leadership wants to see progress, but you don't have a clear plan yet and you'd rather get it right than rush into something that wastes time and money.

    I can help you figure out what actually makes sense for your business and your people, without the hype or the hard sell.

  • You've bought the licenses — maybe Copilot, maybe other AI tools but hardly anyone's using them. Or people tried them once and went back to the old way of working.

    This isn't a training problem, it's a people problem.

    I'll help you figure out why adoption isn't happening and what it actually takes to get your team onboard.

  • Leadership is excited about AI. Your workforce is terrified. They've spent years getting good at something, and now they're wondering if they're about to become obsolete. This disconnect kills adoption faster than anything else.

    I help bridge that gap by showing people that AI can unlock their potential, not replace them and giving them a clear path to develop new capabilities.

  • You're not just trying to squeeze more productivity out of your team. You actually want to invest in their development and help them become more capable. But you're not sure how AI fits into that.

    I'll work with you to build learning pathways that use AI to free people up for more meaningful work, not just pile on more tasks.

  • You don't have the budget for a big consultancy, and you can't afford to spend months and thousands of pounds on something that doesn't deliver.

    You need someone who understands mid-market constraints and can help you get real results without the enterprise price tag.

    That's what I do — practical, human-centred AI adoption that actually works.

Schedule a Call
Four women with colorful hair sharing a laugh around a laptop in a kitchen.

Who We Work With

We focus on small and mid-market firms — typically 100–2,000 employees — large enough for real complexity, small enough to move fast. We work with businesses across Yorkshire, Manchester, Nottingham, London, and the wider UK.

You’ve probably already bought AI tools like Microsoft 365 Copilot or custom data solutions.

But adoption is stuck, teams are unsure how to use them, and leadership is under pressure to show results.

That’s where we come in.

> We help you turn existing AI investment into visible performance gains by fixing the human layer of adoption.

How We Work

  • A woman with brown hair and glasses looking at books on a shelf in a library.

    Discovery & Reframing

    We map out what your people actually do, what drains their time, and what becomes possible when AI handles the repetitive work.

    This isn't about automation for its own sake, it's about unlocking potential that's already there.

  • Two women smiling and looking at a tablet on a table. One woman is wearing glasses and a striped sweater, the other is wearing a hijab and a brown jacket.

    Manager Enablement

    I work with your managers so they're having the right conversations with their teams. Not "here's the new tool" but "let's talk about your development now that we have different capabilities."

  • Overhead view of a gray counter with a person in a red sweater using a smartphone, a digital tablet displaying online shopping, bottles of vitamins or supplements, a container with brushes, and some gift boxes.

    Capability Building

    We build learning pathways that take people from where they are now to where they could be. Not just "how to use AI tools" but "how to grow into work that actually uses your judgment and expertise."

  • Person using caliper to measure a metal piece.

    Measurement

    We track what matters — are people more capable? More confident? More engaged? Is the business actually growing? Not just "how many people completed the training."

What you get

A partner who understands that AI adoption only works if you invest in people, not just tools. Someone who's done this before at scale, across industries, with real results.

And someone who genuinely believes that when you help people find their potential, everything else follows.

Large beige building with a wall-mounted poem and a row of windows, against a blue sky with some clouds.
Book a Discovery Call